How do you determine your ideal client and target audience for your small business? Your ideal client is not "everyone who lives in [your...

First things first, What are Brand Values? Brand values are quite simply the things that are important to you as a brand. Also referred...

A three part guide covering: what is a USP, how to identify your USP, and how to communicate your message effectively to the right...

Part One in the Branding Small Business Series This is the first part of a series of blog posts about branding small business that I hope...